A selection of projects, platforms, tools, and initiatives rooted in systems change, collective care, and regenerative futures.

Work that imagines

otherwise.

DesignShifts

Exploring a better future for and through design

In 2024, I founded DesignShifts — a movement, experimental lab, and learning platform where we research and practice non-extractive design methods for times of systemic transition.

It's a space to research, practice, and share non-extractive design methods for a world in flux. Part community, part curriculum, part ongoing experiment.

DesignShifter Archetypes

As part of DesignShifts, I’ve developed archetypes that explore roles responses needed in a changing world. These are part of a suite of tools that aim to help us become more response-able, align our actions with the current landscape, and find new ways to flourish alongside nature.

Explore the project

Meander Magazine

Regenerative futures through branding and slow media.

Meander is a magazine for regenerative practitioners. I led the creative direction and brand development, shaping a publication that features stories, toolkits, case studies, and poems from practitioners working toward a different kind of future.

Creating Equitable Company Cultures

A research and design project for a global technology client, exploring the interpersonal, cross-cultural moments that shape workplace culture. The work produced a framework and story collection to serve as the foundation for a global DEI training program, using specific, contextual human stories to spark awareness, dialogue, and action toward more equitable ways of working.

Confidential — available on request

a yellow and red car driving down the road. people are waiting.

Improving Vision Care Behaviors in Road Transport

A behavioral research and design project in partnership with a global vision health organization, exploring key behaviors across the distance vision journey within a road safety program in Nigeria. Working across transport hubs, a joint team conducted remote research and in-country fieldwork to understand drivers' lived realities and the barriers shaping camp attendance, screening, glasses purchase, and consistent wear. Insights were synthesized into a behavioral report and explored through three collaborative strategy sessions, culminating in a strategic playbook for the program's next phase.

Confidential — available on request

Impact Week

Design Thinking for social good

In 2024, I joined Impact Week for a week of Design Thinking in Shillong, India. As a senior teacher, my role was to teach the design thinking method to junior teacher who then helped local students apply the methods when solving regional problems.

Love Beyond Walls

Creating Dignity Through Design

In partnership with Love Beyond Walls, we brought bring two initiatives to life that supported people experiencing homelessness — a public exhibit on the lived experience of homelessness, and a community support program and campaign that placed handwashing stations across the US and internationally.

Ida Persson sitting on a bench in front of a tree

Let’s collaborate

If you're navigating complex change and want a thought partner who works at the level of systems and relationships, I'd love to hear from you.

Feeling Things/Making Things is a collection of projects where I examine ways to navigate emotions through creative expression.

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