Through my work, I explore better future and looks for ways that we can shift towards a new reality today.

Selected work

DesignShifts

Exploring a better future for and through design

In 2023, I founded DesignShifts — a movement, experimental lab, and learning platform where we research and practice non-extractive design methods for times of systemic transition.

DesignShifter Archetypes

As part of DesignShifts, I’ve developed archetypes that explore roles responses are needed in a changing world. These are part of a suite of tools that aim to help us become more present, align our actions with the current landscape, and find new ways to flourish alongside nature.

Explore the project

Impact Week

Design Thinking for social good

In 2024, I joined Impact Week for a week of Design Thinking in Shillong, India. As a senior teacher, my role was to teach the design thinking method to junior teacher who then helped local students apply the methods when solving regional problems.

Meander Magazine

Telling Regenerative Stories

In 2025, I lead the creative direction and brand development for the magazine.

The magazine features stories, toolkits, case studies, poems, and more by regenerative practitioners from across the globe.

Love Beyond Walls

Creating Dignity Through Design

In partnership with Love Beyond Walls, we brought bring two initiatives to life that supported people experiencing homelessness — a public exhibit on the lived experience of homelessness, and a community support program and campaign that placed handwashing stations across the US and internationally.

IDA PERSSON sitting on a bench in front of a tree

Let’s collaborate

I help socially-minded companies and organization looking to challenge systems and create more inclusive and responsible solutions.

Feeling Things/Making Things is a collection of projects where I examine ways to navigate emotions through creative expression.

Explore the work