Systems thinking, design, and stories in service of human and planetary flourishing

A SELECTION OF PROJECTS

DesignShifts

DesignShifts is a collaborative learning journey exploring a better future for and through design

Black and white sign a red heart in front of stairs. Modern building in backgrund

Experience the forgotten

A public exhibition educating people on what it means to experience homelessness.

View all work

Good design is invisible. But so is design that harms.

Diversity in design: Inclusion alone won’t fix a broken system

DesignShift: From Frictionless to Meaningful

Normalizing the human experience through increased representation

The harm of simple symbolism

From “how might we” to “at what cost”

ARTICLES

Read my Substack

photo of Ida Persson sitting on a bench with a tree in the background

Hi, I’m Ida Persson, systems thinker, designer, and storyteller working at the intersection of social impact and climate justice.

I work with nonprofits and socially-minded companies and organizations create sustainable and inclusive products and systems, innovate responsibly, and craft ethical and impactful narratives.

Let's work together