Think in systems.

Root in care.

Creating the conditions for a world that works for all.

Ida Persson with long blonde hair standing near a window with green trees outside, wearing a blue shirt with white lettering.

I help nonprofits, foundations, and mission-driven organizations understand complex systems and human needs, design solutions that meet real constraints, and communicate their impact in a clear and compelling way.

Most of my current work happens through DesignShifts, a critical design lab and learning platform I founded in 2024. We work with people and organisations ready to move away from tools built for efficiency, individual consumption, and product output, and toward systems built for healing, equity, and collective wellbeing.

Hi, I'm Ida. I'm a systems designer and creative strategist working across social innovation, regenerative futures, and systems change.


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