Think in systems.

Root in care.

What becomes possible when we change the conditions, not just the symptoms?

Ida Persson with long blonde hair standing near a window with green trees outside, wearing a blue shirt with white lettering.

Hi, I’m Ida – a systems designer and storyteller working across systems change, collective care, and regenerative futures.

I help organizations and movements uncover root causes, design better conditions for change, and move toward collective flourishing.

My practice rethinks how design can move from individual optimization toward care, justice, and regenerative futures.

In 2025, I founded DesignShifts; a critical design lab and learning platform for systemic transition.

EXPLORE MY WORK


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