Hi! My name is Ida Persson and I’m an idea person.
I use design, strategy and storytelling to challenge systems, imagine regenerative futures, and co-create inclusive tools, environments, and narratives.
ABOUT ME
As a freelancer, I work with social impact and regenerative clients, combining systems thinking, futures exploration, storytelling, and facilitation to help communities, organizations, and socially-minded teams navigate today’s realities while shaping better tomorrows. My practice spans multiple scales, from shaping policies and services to designing experiences and narratives that support care, justice, and resilience.
I approach design as a participatory and reflective process. I seek to understand the systems at play, imagine new possibilities, and co-create solutions with the people and communities who will live with them. Each project blends research, creativity, and care, with a focus on equity, resilience, and ecological responsibility.
I’ve spent the last 15 years helping B2B, B2C, and non-profit organizations grow their brands and develop products and environments that center inclusion, equity, and everyday experiences.
Most recently, I worked as a Communication Design Lead at IDEO
My expertise
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I help organizations and communities understand complex systems and create structures that enable lasting impact.
Systems mapping
Service and social design
Design research
Physical and digital spaces that foster care, belonging, and resilience
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I work with teams to imagine what is possible and design pathways toward regenerative, just, and ethical futures.
Scenario planning
Speculative design
Transition design
Consequence mapping
More-than-human and ecological perspectives
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I design products and services that meet the real needs of everyday people—intuitive, accessible, and grounded in lived experience.
Inclusive product and service design
Accessibility- and usability-centered interfaces
Prototyping and testing with diverse communities
Tools and touchpoints that make complex systems easier to navigate
Translating community insights into practical, effective solutions
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I translate complex systems and ideas into narratives that shape understanding and guide action.
Narrative frameworks
Ethical storytelling
Visual and verbal storytelling for public-purpose work
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I create spaces for learning, reflection, and co-creation, supporting individuals, teams, and communities to act with intention.
Participatory workshops and co-creation labs
Civic dialogue and capacity-building sessions
Public talks, classes, and guided sessions
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Creating physical and digital environments that support dignity, resilience, and belonging.
Designing spaces like libraries, clinics, mutual aid hubs, and digital commons
Regenerative and inclusive environmental design
Platform design for civic engagement, participatory governance, or community services
Talks
If you want to be creative, you can’t be certain.
PUSH UX | Munich 2024
In November 2024, I spoke about how we can navigate uncertainty as a at PUSH UX in Munich.
Why less is not more when designing for people and planet.
Creative Mornings | Munich 2023
Watch my talk from CreativeMornings Munich. What's hiding in the simple: why less is not more when designing for people and planet.
Recent Workshops
DesignShifters: New Roles in a Shifting World
RCA. London, UK | 2025
From Commerce to Care: Designing for Collective Liberation
Munich Business School Immersion Week. Munich, Germany | 2025
Design Justice: Designing worlds that are safe, just, and equitable for all
PUSH UX. Munich, Germany | 2024. Link.
Coaching design thinking for social innovation
Impact Week. Shillong, India | 2023
Unintended Consequences: Exploring the long-term impact of a possibly great idea
Touch Summit, Unintended Consequences Workshop, Tibilisi, Georgia | 2022
FORMER CLIENTS
Let’s collaborate
I love working with nonprofits and socially-minded companies and organizations who are looking to use design and storytelling to change systems, innovate more responsiblity, and tell better stories. Is that you?