Hi! My name is Ida Persson and I’m an idea person.
I'm a designer, storyteller, strategist, and facilitator working at the intersection of social impact and climate care.
ABOUT ME
Currently, I work as a Independent Consultant helping non-profits, educational organizations, and mission-driven teams tackling some of our most pressing challenges: climate justice, equitable education, healthcare access, and social transformation.
My practice is rooted in curiosity, collaboration, and care - blending human- (and beyond human) centered design, systems thinking, and visual storytelling to create systems, tools, futures, narratives, and spaces that center human and planetary flourshing.
I approach design as a participatory and reflective process. I seek to understand the systems at play, imagine new possibilities, and co-create solutions with the people and communities who will live with them. Each project blends research, creativity, and care, with a focus on equity, resilience, and ecological responsibility.
Over 15 years, I've led transformative design work across sectors: from my time at IDEO tackling complex challenges at scale, to building strategies in an agency setting for B2B, B2C, and non-profit clients.
My work centers on one question: how do we design systems, tools, and narratives that are truly regenerative, equitable, and human-centered?
I'm also the founder of DesignShifts, a movement, community, and lab where we're collectively exploring what a better future for and through design could look like.
RECENT ENGAGEMENTS (See more on Linkedin)
Behavior researcher and human-centered design consultant
Appleseed Impact ·
Freelance Creative Director
Meander Magazine
My expertise
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I help organizations and communities understand complex systems and create structures that enable lasting impact.
Systems mapping
Service and social design
Design research
Physical and digital spaces that foster care, belonging, and resilience
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I work with teams to imagine what is possible and design pathways toward regenerative, just, and ethical futures.
Scenario planning
Speculative design
Transition design
Consequence mapping
More-than-human and ecological perspectives
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I design products and services that meet the real needs of everyday people—intuitive, accessible, and grounded in lived experience.
Inclusive product and service design
Accessibility- and usability-centered interfaces
Prototyping and testing with diverse communities
Tools and touchpoints that make complex systems easier to navigate
Translating community insights into practical, effective solutions
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I translate complex systems and ideas into narratives that shape understanding and guide action.
Narrative frameworks
Ethical storytelling
Visual and verbal storytelling for public-purpose work
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I create spaces for learning, reflection, and co-creation, supporting individuals, teams, and communities to act with intention.
Participatory workshops and co-creation labs
Civic dialogue and capacity-building sessions
Public talks, classes, and guided sessions
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Creating physical and digital environments that support dignity, resilience, and belonging.
Designing spaces like libraries, clinics, mutual aid hubs, and digital commons
Regenerative and inclusive environmental design
Platform design for civic engagement, participatory governance, or community services
Selected Talks
If you want to be creative, you can’t be certain.
PUSH UX | Munich 2024
In November 2024, I spoke about how we can navigate uncertainty as a at PUSH UX in Munich.
Why less is not more when designing for people and planet.
Creative Mornings | Munich 2023
Watch my talk from CreativeMornings Munich. What's hiding in the simple: why less is not more when designing for people and planet.
Recent Workshops
DesignShifters: New Roles in a Shifting World
RCA. London, UK | 2025
From Commerce to Care: Designing for Collective Liberation
Munich Business School Immersion Week. Munich, Germany | 2025
Design Justice: Designing worlds that are safe, just, and equitable for all
PUSH UX. Munich, Germany | 2024. Link.
Coaching design thinking for social innovation
Impact Week. Shillong, India | 2023
Unintended Consequences: Exploring the long-term impact of a possibly great idea
Touch Summit, Unintended Consequences Workshop, Tibilisi, Georgia | 2022
FORMER CLIENTS
Let’s collaborate
I love working with nonprofits and socially-minded companies and organizations who are looking to use design and storytelling to change systems, innovate more responsiblity, and tell better stories. Is that you?